They Call Me Sid Rock: Rodeo's Extreme Cowboy

With his long hair, wild shirts, piercings, and tattoos, Sid Steiner never really conformed to the traditional stereotype of a cowboy. His individualism only made his road to the elite class of Professional Rodeo Cowboys Association steer wrestlers more challenging and made him more endearing to his growing legion of new-school rodeo fans. Constantly forced to earn his stripes from the disenchanted members of the old guard -- both inside the arena and out -- Sid Rock scratched and clawed hi...