Think Bigger: Developing a Successful Big Data Strategy for Your Business

Offering real-world insight and explanations, this book provides a roadmap for organizations looking to develop a profitable big data strategy and reveals why it's not something they can leave to the I.T. department.

Big data--the enormous amount of data that is created as virtually every movement, transaction, and choice we make becomes digitized--is revolutionizing business. Sharing best practices from companies that have implemented a big data strategy including Walmart, InterContinental ...