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Thinking through Graphic Design History: Challenging the canon
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WINNER of the 2025 Design Incubation Communication Design Award for Published Scholarship
Graphic design has a paradoxical relationship to history. While it claims to promote originality and innovation - ideas that emphasize the new and unique - design practice is deeply embedded in previous ideals. Too often, design students encounter the past in brief visual impressions which seduce them to imitate form rather than engage with historical contexts. Even though it has claimed to be objective...
Graphic design has a paradoxical relationship to history. While it claims to promote originality and innovation - ideas that emphasize the new and unique - design practice is deeply embedded in previous ideals. Too often, design students encounter the past in brief visual impressions which seduce them to imitate form rather than engage with historical contexts. Even though it has claimed to be objective...