This Way Please: How to Build a Brand People Love

Building a successful brand in this cluttered world is a battle for the heart. Just think of all the successful brands you know. I bet they’re brands who’ve fostered a deep affection from their tribe. They’re not simply brands with the largest advertising budgets, the savviest slogans, or the largest social media followings. They are the brands who’ve built the deepest bonds. In this timely and practical book, Darryn Altclass invites you to cultivate long-lasting devotion by focusing on tim...