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Ticker Shock: A Playbook for Investor Relations, Communications, and Leadership in the Age of Retail Investors

By Katherine Perry
Hardcover
$27.95
By Katherine Perry
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How identity, access, and attention are transforming the future of corporate branding and investor relations

The modern market is no longer defined solely by balance sheets and earnings reports-it's powered by identity, access, and emotion. Ticker Shock: A Playbook for Investor Relations, Communications, and Leadership in the Age of Retail Investors reveals how a new generation of investors, armed with instinct and a smartphone, is rewriting the rules of engagement across capital markets. T...