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Ticker Shock: A Playbook for Investor Relations, Communications, and Leadership in the Age of Retail Investors

By Katie Perry
Hardcover
$27.95
By Katie Perry
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This item will be released on Jul 15, 2026
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How identity, access, and attention are transforming the future of corporate branding and investor relations

The modern market is no longer defined solely by balance sheets and earnings reports—it's powered by identity, access, and emotion. Ticker Shock: A Playbook for Investor Relations, Communications, and Leadership in the Age of Retail Investors reveals how a new generation of investors, armed with instinct and a smartphone, is rewriting the rules of engagement across capital markets. T...