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Toyota Under Fire: Lessons for Turning Crisis into Opportunity

By Timothy N. Ogden, Jeffrey K. Liker
Hardcover
$46.00
By Timothy N. Ogden, Jeffrey K. Liker
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The definitive inside account of Toyota's greatest crisis—and lessons you can apply to your own company

"Those who write off Toyota in the current climate of second guessing and speculation are making a profound mistake and need to read this book to get the facts. Toyota is a company that will channel the current challenges to push themselves to even more relentless continuous improvement."
—Charles Baker, former Chief Engineer and Vice President for R&D, Honda of America

"Toyota Under Fire is...

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BusinessIndustriesManagement & LeadershipConsumer IndustriesIndustry Profiles - ManagementQuality ControlAutomotive IndustriesEngineering, Transportation & Technology Industries - ManagementProduct Quality Control