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Transformational Marketing

By Forbes, Inc
eBook
$9.95
By Forbes, Inc
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CMO tenure. Retail marketing successes — and stumbles. Red Bull’s stratospheric marketing jump. Agency compensation. Real-time marketing. Consumer engagement. Big data. Pinterest, Facebook, Google, Twitter. Organizational overhauls. The brightest young minds rocking the marketing world.

These and many more topics that stretched far into the corners of the marketing, advertising and branding universe took center stage on Forbes CMO Network last year, a reflection of the excitement, innovation...

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