Transforming Big Pharma: Assessing the Strategic Alternatives

Transforming Big Pharma addresses critically how strategy works in the pharmaceutical industry. John Ansell assesses the wide range of alternative strategies big pharma has been attempting in order to make up the shortfall in revenues stemming from the long-standing failure to develop sufficient new products. He shows that there is sound evidence to expect the recent upturn in the number of new products reaching the market to go on to greater heights. Whilst diversification may have some va...