Every church has a story that can change the course of people's lives—but how do you share that story beyond your four walls?
Throughout these pages, you'll find simple strategies for creating powerful content that can connect your church to the people who need the life-changing story of Christ. Leading church communications specialists break down complex social media themes, providing accessible, practical answers to questions that all churches face, such as:
- What should I be posting based on my goals?
- How do I use social media as a tool to foster community?
- How do I get the people I'm trying to reach with social media?
- Why Social Media?
- Content Strategy
- Story: Your Church's Story & God's Story
- Connecting with Your Church
- Reaching Your Community
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About the Author
About the General Editor
Mark Forrester is the senior director of public relations and communications for The General Council of the Assemblies of God, USA (AG). He is charged with finding and telling the stories of the AG across multiple teams and platforms. Mark is cochair, along with Matt Brown and Haley Veturis, of an annual summit for social media directors of Christian denominations and international faith-based nonprofit organizations. Mark is kept in line by his principal-wife, Janine, and his witty and rascally kids, Greyson and Charlotte. Connect with Mark on Twitter: @markgforrester.
About the Contributors
Todd Adkins is the director of the leadership division of LifeWay Christian Resources.
Matt Brown is an evangelist, author, and founder of Think Eternity.
Clark Campbell is the cofounder and CEO of SocialLion, Inc., a social media and event marketing agency based in Chattanooga, Tennessee.
Chad Cannon is the chief marketing officer for Michael Hyatt & Co.
David Drury is the chief of staff of The Wesleyan Church and the author of 10 books, including Transforming Presence, Being Dad, SoulShift, and God Is for Real.
Drew Gneiser is a storyteller and community builder who believes people are full of potential.
Austin Graff works in social media, marketing, and branding for The Washington Post.
Sam Hoover is the social media manager for Compassion International.
José Huergo, formerly the social media coordinator at Hillsong, is currently the Hillsong Worship brand manager.
Carrie Kintz is a digital communications strategist who works with startup nonprofit organizations and churches to share the gospel across various online platforms.
Brian Orme is the senior content director at Open Doors USA and the founding editor of ChurchLeaders.com and Faithit.com.
Allyson Siwajian is the digital engagement and communications liaison for The Foursquare Church denomination.
Nate Smoyer is a marketing professional with expertise in the fields of digital marketing, social advertising, and influencer marketing, and owner of SmoyerProperties.com.
Haley Veturis is the social media director at Saddleback Church.
About the Foreword Authors
Justina Chen is a story strategist, a trusted communications advisor to leaders, and an award-winning novelist.
Brad Lomenick is a strategic advisor, leadership consultant, and author of H3 and The Catalyst Leader.
Table of Contents
Foreword Brad Lomenick 9
Foreword Justina Chen 11
Chapter 1 Why Social Media? 19
Has social media been destructive or constructive for the church? Todd Adkins
How has social media changed communication? Brian Orme
Should my church be on social media? David Drury
Chapter 2 Content Strategy 33
How do I determine my goals for social media? Drew Gneiser
What should I post, based on my goals? Chad Cannon
What makes content "sticky"? Matt Brown
Chapter 3 Story: Your Church's Story & God's Story 47
Can social media be more than selfies and cat videos? Carrie Kintz
How can I use social media to tell a bigger story? Sam Hoover
What do I need to know to curate the right stories? Mark Forrester
Chapter 4 Connecting with Your Church 61
Are multiple social media accounts better than a single account from my church? Allyson Siwajian
How do I use social media as a tool to foster community? Jose Huergo
How do I tap into volunteer potential to manage social media? Haley Veturis
Chapter 5 Reaching Your Community 75
How do I get to the people I'm trying to reach with social media? Nate Smoyer
What can we do to amplify the special events at our church? Clark Campbell
How do we leverage social media to create a social movement in our community? Austin Graff
Resources Appendix: 93
Recommended books, websites, blogs, platforms, and other tools to ignite or bolster your social media presence