Trillion Dollar Economists: How Economists and Their Ideas have Transformed Business

Economists do much more than explain how economies do or should work. In many cases, their ideas have helped new and established firms launch new businesses or develop different ways of making money. In other cases, their ideas have shaped government policies, which in turn, have either created opportunities for new business ideas, or have had powerful impacts on the landscape on which firms compete. Some of these ideas have been so well noted that their originators have received one of the...