Truth: How the Many Sides to Every Story Shape Our Reality

Truth: How the Many Sides to Every Story Shape Our Reality

by Hector Macdonald

Hardcover

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Product Details

ISBN-13: 9780316510820
Publisher: Little, Brown and Company
Publication date: 03/06/2018
Pages: 352
Sales rank: 262,837
Product dimensions: 5.90(w) x 9.30(h) x 1.40(d)

About the Author

Hector Macdonald is an expert in business storytelling. As a strategic communications consultant, he has advised the leaders of some of the world's top corporations in industries as diverse as financial services, telecoms, technology, and healthcare. He is also the bestselling author of four novels.

Table of Contents

Preface 1

Introduction: When Truths Collide 3

Part 1 Partial Truths

1 Complexity 27

2 History 47

3 Context 67

4 Numbers 85

5 Story 109

Part 2 Subjective Truths

6 Morality 131

7 Desirability 151

8 Financial Value 169

Part 3 Artificial Truths

9 Definitions 191

10 Social Constructs 211

11 Names 227

Part 4 Unknown Truths

12 Predictions 249

13 Beliefs 271

Epilogue: Final Truths 291

Acknowledgements 299

Appendix 1 Misleading Truths Checklist 301

Appendix 2 Fact-checking Organizations 303

References 307

Endnotes 319

Index 333

What People are Saying About This

Adam Grant

"As an expert on choice, I’ve long believed that our choices define who we are. This book explores the ways in which the decision to tell the truth is a choice that uniquely shapes who we are. While it’s easy to assume that the act of lying is more complicated one than telling the truth, the choice to tell the truth can be equally, if not far more complex. This book is not simply about telling the truth, but rather a guide to navigate the tough decisions that lead to truth."—Sheena Iyengar, author of The Art of Choosing
“In a time when truth is under assault, Hector Macdonald is here to defend it. He offers clear-eyed, compelling guidelines for becoming a more accurate consumer and producer of information.”

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