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Two Factor Theory of Customer Service: A comprehensive, easy to read guide for increasing profits

By David L. Elwood, Ph.D.
eBook
$3.99
By David L. Elwood, Ph.D.
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In the Two Factor Theory of Customer Service, author David L. Elwood nudges the entire field of customer service toward becoming a professional discipline. Customer service is not a casual, do-it-if-you-think-of-it aspect of business; customer service is a real business product that stands beside the primary product of every business enterprise; it is inescapable and it is inextricably tied to profits. Elwood uses easy to follow ideas that open the door to fresh, persuasive perceptions of t...

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