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Uber

By B. Yasanthi Perera, Pia A. Albinsson
eBook
$57.00
By B. Yasanthi Perera, Pia A. Albinsson
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Uber is one of the most innovative companies of our time. This book provides a detailed analysis of the company and its success and goes beyond the headlines about safety and culture.

Many of us are so accustomed to using Uber today that the name of the innovative ride-sharing company has become a verb, as in "to Uber" somewhere, and yet Uber has been around only since 2010. Uber has disrupted the ride-hailing industry, from making it easier and more affordable to become an Uber driver than ...

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