You know it’s smart to connect with over 500 million business professionals on LinkedIn, but you may not know how to do it without wasting tons of time and money. LinkedIn expert and trainer Ted Prodromou delivers a step-by-step guide to using LinkedIn to grow your business, find profitable clients and customers, and hire the perfect employees. With more than a decade of experience helping businesses and entrepreneurs grow using SEO, pay-per-click management, and LinkedIn, Prodromou shares the most effective ways to keep you and your business in front of decision makers and build strong referral networks.
You'll learn how to:
- Make online connections that are as strong as those made in person
- Use content marketing to build and promote your thought leadership profile
- Build trust with prospective clients by exploring similar interests and groups
- Develop a closing process that convert connections to clients
- Leverage your LinkedIn presence to drive you and your business to the top of the results page on multiple search engines—even Google
As the definitive social network for people doing business, entrepreneurs ignore LinkedIn at their own peril. Take the direct approach to reaching the movers and shakers by listening to what Ted has to say.
—Joel Comm, New York Times bestselling author of Twitter Power 3.0: How to Dominate Your Market One Tweet at a Time
If you want to know the behind-the-scenes, real-world strategies, you need to read this book filled with applicable tips and tricks to save you time and money, and to give you a roadmap to actually making money on LinkedIn.
—Scott Keffer, bestselling author and founder of Double Your Affluent Clients®
About the Author
Ted Prodromou is a speaker, author and online advertising consultant, generating leads for his clients using Google AdWords, Facebook ads, LinkedIn, Twitter, and other social media platforms. He also teaches online and in-person classes on LinkedIn, Twitter, and online advertising. In his past life, Ted worked for high tech companies IBM, DEC and Cellular One before starting his own consulting firm in 1999. You can learn more about Ted at tedprodromou.com.
Founder and CEO of Top Dog Social Media and the bestselling author of LinkedIn Unlocked and The LinkedIn Code.
Table of ContentsContents
Foreword by Melonie Dodaro
Chapter 1: Why LinkedIn?
Chapter 2: Getting Started on LinkedIn
Chapter 3: Creating Your LinkedIn Account
Chapter 4: Supercharging Your LinkedIn Profile
Chapter 5: LinkedIn Privacy Settings
Chapter 6: A Tour of Your LinkedIn Homepage
Chapter 7: LinkedIn for Companies
Chapter 8: LinkedIn Search
Chapter 9: Getting Found on LinkedIn
Chapter 10: Giving and Receiving LinkedIn Recommendations
Chapter 11: Connecting with Others
Chapter 12: Using LinkedIn InMail to Reach Out
Chapter 13: LinkedIn Groups
Chapter 14: Managing Your LinkedIn Connections
Chapter 15: The Definitive Publishing Platform
Chapter 16: LinkedIn Mobile
Chapter 17: Recruiting New Employees
Chapter 18: LinkedIn for Sales and Marketing Professionals
Chapter 19: Sales Navigator
Chapter 20: LinkedIn Advertising
Chapter 21: Creating LinkedIn Ads That Convert Like Crazy
Chapter 22: LinkedIn Success Stories
Chapter 23: Commencement
Most Helpful Customer Reviews
From the basics of LinkedIn to the really advanced stuff, this book covers it all. I have been using LinkedIn for several years and thought myself to be reasonably competent with 10,000+ connections and a decent amount of followers, but when I read this book I realized a number of things: a) I can do so many things better, b) I have made numerous mistakes, c) most of my mistakes are relatively easy to fix and d) I can have much more success by following the advice given in this book. This makes this book uniquely useful and even a complete novice will find the author's recommendations easy to follow as the pages are richly illustrated and the step-by-step instructions uncomplicated and straight-forward. For those interested in expanding their reach on LinkedIn for sales leads, to find the right candidates for jobs, to look for jobs, to expand their presence and to connect to with the right people at prospective clients and partners, this book will help you get there much more easily. Highly recommended.