Uncomparable: The Financial Advisor's Guide to Standing Out through Niche Marketing

The Financial Advisor's Definitive Guide to Niche Marketing

Uncomparable by Kristen Luke challenges the traditional notion of striving to be the "best" in the financial services industry and instead encourages financial advisors to become "uncomparable" by owning a niche and establishing themselves as an expert in solving one problem for one type of client. In this book, Luke argues that being better than the competition is not enough because it leaves you vulnerable to being surpassed by co...