Understanding Elvis: Southern Roots vs. Star Image

Although the importance of Elvis Presley's Southern heritage has long been recognized, few have considered the complex connection between the performer's career and his Southern roots. This study investigates how that identity affected each stage of Presley's career. Elvis Presley's career can be divided into three phases, each of which is signified by a specific image. Each image is coded by a certain style of music, mode of dress, and arena of performance. The evolution from one career ph...