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Unfiltered Marketing: 5 Rules to Win Back Trust, Credibility, and Customers in a Digitally Distracted World
By Stephen Denny, Paul Leinberger, Brian Solis
Narrated by: Walter Dixon
Unabridged — 7 hours, 10 minutes
Audiobook
$19.99
By Stephen Denny, Paul Leinberger, Brian Solis
Narrated by: Walter Dixon
Unabridged — 7 hours, 10 minutes
Not eligible for purchase using B&N Audiobooks Subscription credits
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You can fake authenticity. But in this digitally saturated age, your customers will see through any misdirection.
As we are constantly on our electronic devices, we have come to distrust curated media and traditional PR. Stephen Denny and Paul Leinberger have found that people now want to make their own decisions based on raw footage, real-time updates, and unfiltered livestreams. How, then, do marketing executives and others gain consumer trust? These Fortune 500 consultants present the ans...
As we are constantly on our electronic devices, we have come to distrust curated media and traditional PR. Stephen Denny and Paul Leinberger have found that people now want to make their own decisions based on raw footage, real-time updates, and unfiltered livestreams. How, then, do marketing executives and others gain consumer trust? These Fortune 500 consultants present the ans...