Universal Principles of UX: 100 Timeless Strategies to Create Positive Interactions between People and Technology

Master the art of user experience design through the 100 laws, guidelines, human biases, and general considerations in this comprehensive, cross-disciplinary encyclopedia.

Richly illustrated and easy to navigate, Universal Principles of UX pairs clear explanations of each concept with visual examples of the ideas applied in practice. The book is organized into six broad categories:

• Consider
• Empathize
• Define
• Research
• Design
• Validate

And, features principles as diverse as:

• Desi...