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Universal versus Disney: The Unofficial Guide to American Theme Parks' Greatest Rivalry
By Sam Gennawey
eBook
$18.99
By Sam Gennawey
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Universal Studios never really wanted to get into the theme park business. They wanted to be the anti-Disney. But when forced to do so, they did it in a big way. Despite the fits and starts of multiple owners, the parks have finally gained the momentum to mount a serious challenge to the Walt Disney Company. How did this happen? Who made it happen? What does this mean for the theme park industry? In Universal Versus Disney, his newest work to investigate the histories of America's favorite ...