Unlocking Innovation Productivity: Proven Strategies that Have Transformed Organizations for Profitable and Predictable New Product Growth Worldwide

The Updated Revised Version of this small but powerful book, perfect to toss in your briefcase or bag, takes on the conventional thinking that says more resources are the answer-helping you to see what is really going on as your organization seeks to innovate and launch new products. In an open and straight-talking manner, it teaches you to challenges the premises undermining your performance. Then it shares strategies that strike directly at the root causes, so you can start taking action ...