Unpacking Micro-Influence within the Australian Creative Sectors: A Theoretical Framework for Understanding the Skills, Knowledge, and Capabilities of Micro-Influencers

This book explores the impact of micro-influencers in the digital age, focusing specifically on creative professionals in the Australian communications industry. It examines the phenomenon of micro-influencers and demonstrates how social media platforms shape personal and professional identities. The book thoroughly analyses digital identity, providing a unique perspective into micro-influencers and establishing a theoretical framework to understand their skills, knowledge, and capabilities...