Unreasonable Hospitality: The Remarkable Power of Giving People More Than They Expect

The must-read New York Times bestseller that's redefining hospitality and inspiring readers in every industry.

- Featured in FX's The Bear and Showtime's Billions
- JP Morgan NextList Pick

Will Guidara was twenty-six when he took the helm of Eleven Madison Park, a struggling two-star brasserie that had never quite lived up to its majestic room. Eleven years later, EMP was named the best restaurant in the world.

How did Guidara pull off this unprecedented transformation? Radical reinvention, ...