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Unrelenting Innovation: How to Create a Culture for Market Dominance

By Gerard J. Tellis
eBook
$21.00
By Gerard J. Tellis
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The hands-on guide for fostering relentless innovation within your company

Gerard Tellis, a noted expert on innovation, advertising, and global markets, makes the compelling case that the culture of a firm is the crucial driver of an organization's innovativeness. In this groundbreaking book he describes the three traits and three practices necessary to create a culture of relentless innovation. Organizations must be willing to cannibalize successful products, embrace risk, and focus on the...

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BusinessManagement & LeadershipLeadership