Read these short extracts from Alan Sugar's Unscripted: My Ten Years in Telly and remind yourself why you tune in to watch him on TV. His witty put-downs, laser-beam glare and no-nonsense approach have won him legions of fans on the BBC's award-winning show The Apprentice. But how has the East End boy turned multi-millionaire - a man famously allergic to wafflers - coped for ten years in the arty-farty world of television? Of course he did it his way, as he reveals in the extracts featured in Unscripted Extras. He describes why he can never be scripted, remembers some of his famous putdowns in the boardroom and cringes at a lead balloon moment. He also explains to a baggy-jumpered beanie-hat-wearing young director that he will not be spending all day filming a five-minute trail and refuses to let Piers Morgan make him cry. Funny and outspoken, this special eBook short is Alan Sugar at his entertaining best.
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About the Author
Lord Sugar is the owner of Amshold Group Ltd and the popular star of the long-running BBC series The Apprentice. Born in the East End of London, his is a self-made multi-millionaire whose entrepreneurial flair and talent for innovation saw him take his electronics company Amstrad from a one-man operation to an international market-leader. He was knighted in 2000. In 2009 the Prime Minister Gordon Brown appointed him as Enterprise Champion, to advise the government on small business and enterprise and he was also awarded a life peerage, becoming Alan, Baron Sugar of Clapton in the London Borough of Hackney. He is the author of two top 10 bestselling books, What You See Is What You Get and The Way I See It.