Untethered: How Visionaries Think about the Mobile-First Future

People are untethered-connected but no longer plugged in, living within their information.

"Mobile" is more than what's in your pocket. Today's users expect to be immersed in their digital experience, their information moving fluidly with them and adapting to various devices-smartphones, smart watches, cars, and even refrigerators-and levels of attention.

This atmosphere creates multiple opportunities for brands to enhance their relationships with customers. In Untethered, Shawn Borsky refram...