Using Semiotics in Retail: Leverage Consumer Insight to Engage Shoppers and Boost Sales
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WINNER: Business Book Awards 2023 - Sales&Marketing
Boosting retail sales is more important than ever. Stand out in a global, digital marketplace, grow customer loyalty and evolve your brand by leveraging the power of semiotics online and in physical stores.
Practical, accessible and based on 20 years of global marketing experience, Using Semiotics in Retail shows retailers of all sizes how to upgrade and empower their marketing, today and for the future. Discover step-by-step how to recognis...



