UX Optimization: Combining Behavioral UX and Usability Testing Data to Optimize Websites

UX Optimization: Combining Behavioral UX and Usability Testing Data to Optimize Websites

by W. Craig Tomlin

Paperback(1st ed.)

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Product Details

ISBN-13: 9781484238660
Publisher: Apress
Publication date: 09/27/2018
Edition description: 1st ed.
Pages: 198
Product dimensions: 7.00(w) x 9.90(h) x 0.50(d)

About the Author

W. Craig Tomlin is a senior user experience strategist, researcher, and marketing conversion optimization expert. He is a Certified Usability Analyst who conducts UX research, CRO, and UX design improvement to increase ROI. He consults with startups to the Fortune 500 and has been optimizing websites, mobile sites, and apps since the mid-1990s. He has worked with many firms, including AT&T, BlackBerry, Countrywide Home Loans, CDC.gov, Disney, DirecTV, IBM, Kodak, Marsh & McLennan, Prudential Ins. Co., Sprint, Verizon, WellPoint Health Networks, and Zurich Ins. Co. He is a former president of the User Experience Professional’s Association Austin chapter, and a speaker at many conferences, including UXPA, SXSW, World Usability Congress, and InnoTech.

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