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UX Research: Practical Techniques for Designing Better Products

By Brad Nunnally, David Farkas
eBook
$33.99
By Brad Nunnally, David Farkas

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One key responsibility of product designers and UX practitioners is to conduct formal and informal research to clarify design decisions and business needs. But there’s often mystery around product research, with the feeling that you need to be a research Zen master to gather anything useful. Fact is, anyone can conduct product research. With this quick reference guide, you’ll learn a common language and set of tools to help you carry out research in an informed and productive manner.

This bo...