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Value Capture Selling: How to Win the 3rd Sales Transformation
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“The sales book of the decade” —Selling Power magazine
Value Capture Selling is the first book to directly address one of the most destructive shortcomings in sales organizations today. Author JC Larreche’s approach is so innovative that Selling Power magazine named it “The sales book of the decade.”
For years, sales professionals have focused on creating value for their customers—the first phase in selling. However, in today’s fast-moving world of business, that is just not enough. Under inc...
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