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Veterinary Business and Enterprise: Theoretical Foundations and Practical Cases

By Colette Henry, The Right Honourable The Lord Ballyedmond OBE (Foreword by)
eBook
$52.99
By Colette Henry, The Right Honourable The Lord Ballyedmond OBE (Foreword by)
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Approx.176 pagesApprox.176 pagesVeterinary Business and Enterprise: Theoretical Foundations and Practical Cases presents readers with a unique collection of theory-based chapters and case studies that together provide a clear and practical illustration of key contemporary challenges in veterinary business management. The theory sections are written by leading academics from top universities and colleges, and cover leadership and management, the application of marketing theory, brand identit...

Categories

Medicine & NursingVeterinary MedicineVeterinary Medicine - General & Miscellaneous