Victimhood, Memory, and Consumerism: Profiting from Pablo

Inhabitants of Medellín, Colombia, suffered from the war-like violence perpetrated by drug cartels and other actors in the 1980s and 1990s. Thousands died, including innocent civilians, judges, and journalists, many more were injured and suffered psychological trauma. Three decades later, however, transnational media companies such as Netflix have transformed the traumatic memories into entertainment while the main perpetrator, Pablo Escobar, became a recognizable brand name. Even as global...