Viral Media: A Digital Production Marketing Guide for Advertisers, Journalists, and Public Relations Professionals

Viral Media: A Digital Production Marketing Guide for Advertisers, Journalists, and Public Relations Professionals demonstrates how to integrate multiple forms of media into a successful ad campaign, newscast, promotional event, TV show, or feature film so that the content stands out and gains attention in a world oversaturated with media.

Section I provides students with an overview of the main stages of the digital media production process, discusses personnel involved at its various st...