Visibility Marketing: The No-Holds-Barred Truth About What It Takes to Grab Attention, Build Your Brand and Win New Business

Visibility Marketing: The No-Holds-Barred Truth About What It Takes to Grab Attention, Build Your Brand and Win New Business

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Overview

Visibility Marketing: The No-Holds-Barred Truth About What It Takes to Grab Attention, Build Your Brand and Win New Business by David Avrin


The landscape is littered with the corpses of great products and strong companies that died because of crappy marketing.

Why do so many companies fail so miserably? Why do high-priced ad agencies and marketing firms keep spitting out stupid campaigns?

Too many in business have failed to recognize the shift that has happened right under their noses. It's not so much that people have changed; it's that the business landscape has changed--dramatically. For the first time in human history, we have no unmet needs. Every problem has a solution, and many companies now find themselves creating solutions that appear to be looking for a problem.

In his provocative and enlightening new book, Visibility Marketing, David Avrin shows what marketing approaches work, which don't, and why. You will learn how to uncover your true competitive advantages and a process to craft messages and tactics that achieve tangible results.

A remarkably accessible, relatable, thought-provoking reference book, Visibility Marketing speaks directly to business owners, entrepreneurs, marketing managers, and sales professionals.

With wisdom gleaned from hundreds of presentations and workshops and conversations with tens of thousands of company leaders, Visibility Marketing will forever change how businesses and professionals look at the competitive landscape and how they promote themselves.

Product Details

ISBN-13: 9781632650368
Publisher: Career Press, Incorporated
Publication date: 07/25/2016
Pages: 256
Sales rank: 1,191,954
Product dimensions: 5.20(w) x 7.60(h) x 0.70(d)

About the Author


Business marketing pro David Avrin, CSP, is known as The Visibility Coach. A popular keynote speaker, consultant, and business coach, he has presented to enthusiastic audiences across North America and in more than 20 countries around the world. Avrin has worked with more than 3,000 company CEOs and other top leaders and their organizations to help uncover, envision, craft, and promote meaningful competitive advantages. Avrin's company, Visibility International, LLC, is based outside Denver, Colorado. Visit him at www.VisibilityInternational.com.

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Visibility Marketing: The No-Holds-Barred Truth About What It Takes to Grab Attention, Build Your Brand and Win New Business 4.8 out of 5 based on 0 ratings. 4 reviews.
Anonymous More than 1 year ago
"Ill take her."
Anonymous More than 1 year ago
Looks at the sales man. " Hello sir. I will buy all the youngsters you have plus three adults. " she smiled
Anonymous More than 1 year ago
Really bruh jist really
Anonymous More than 1 year ago
He holds up an eleven yearold girl. "Who wants to buy this one. "