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Voice and Tone Strategy: Connecting with People through Content
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Connections. We all want them. We seek them in our everyday lives, in our rel
ationships with people, places and things. Emotion is at the heart of any meaningful connection, and how we talk to each other taps into it. Our character, brought to life through our voice, is the most powerful tool we have to connect with people, especially when it comes to connecting on an emotional level.In the past, a transactional relationship with customers was sufficient. A simple experience that delivered ...