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Wal-Mart case study - China operation: China operation

By Johnsen Chen
eBook
$22.30
By Johnsen Chen
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Essay from the year 2007 in the subject Business economics - Offline Marketing and Online Marketing, grade: 70, Oxford Brookes University, language: English, abstract: China, a country with population of 1.3 billion people and is currently experiencing rapid growth in economy since it open itself to the world for investment. In the year of 1994, Wal-Mart made its first move to China by selecting CITIC (China International Trust and Investment Corporation) group as local partner for the inve...

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