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We Are Blind: Raw Evidence of Marketers' Billion-Dollar Failures
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The conference "We are blind" made Jürgen Klaric famous in 50 countries. The purpose of this book is to open your eyes to how the mind works and to understand why marketing and advertising fail so often. This book teaches you
- how the human mind works and its curious decision-making behavior
- the principle of the three brains: cortex (rational), limbic (emotional), reptilian (instinctive)
- to identify the most serious mistakes big brands make
- how to change the vision and culture of the com...