We Ate All the Pies: How Football Swallowed Britain Whole

In Who Ate All the Pies?, the gonzo sports journalist explores and celebrates the things we love about the whole culture of the game, tries to explain how we got to where we are now and speculates where we the game is headed. Amongst other things, he explores the history of the football shirt in style and design; how and why sponsorship became the norm; the culture of food inside the ground, around the stadium and in the pubs and clubs, and how the culture of pies and the modern trend of fi...