Web Style Guide, 4th Edition: Foundations of User Experience Design

by Patrick J. Lynch, Sarah Horton, Ethan Marcotte (Foreword by)

Overview

A classic reference book on user interface design and graphic design for web sites, updated to reflect a rapidly changing market

Consistently praised as the best volume on classic elements of web site design, Web Style Guide has sold many thousands of copies and has been published around the world. This new revised edition confirms Web Style Guide as the go-to authority in a rapidly changing market. As web designers move from building sites from scratch to using content management and aggregation tools, the book’s focus shifts away from code samples and toward best practices, especially those involving mobile experience, social media, and accessibility. An ideal reference for web site designers in corporations, government, nonprofit organizations, and academic institutions, the book explains established design principles and covers all aspects of web design—from planning to production to maintenance. The guide also shows how these principles apply in web design projects whose primary concerns are information design, interface design, and efficient search and navigation.

Product Details

ISBN-13:	9780300211658
Publisher:	Yale University Press
Publication date:	08/23/2016
Edition description:	Fourth Edition
Pages:	408
Product dimensions:	7.00(w) x 9.00(h) x 0.60(d)

About the Author

Patrick J. Lynch is senior digital officer in Yale University’s Office of Public Affairs and Communications. He lives in North Haven, CT. Sarah Horton is user experience strategy lead for the Paciello Group. She lives in New York City.

Table of Contents

Foreword Ethan Marcotte ix

Preface xi

Acknowledgements xiv

1 Strategy 1

2 Research 37

3 Process 55

4 Information Architecture 105

5 Site Structure 135

6 Page Structure 173

7 Interface Design 207

8 Graphic Design 255

9 Typography 285

10 Editorial Style 309

11 Images 325

12 Video 345

Illustration Credits 371

Index 375

Editorial Reviews

Very sound scholarship. Getting all this information in one place is significant.”—Phillip Simon, Quinnipiac University

Phillip Simon

A practical handbook on managing complexity and depth in modern web design. With an emphasis on plastic, responsive content, it’s a great foundation to creating adventurous and usable digital experiences.”—Senongo Akpem, Constructive

Senongo Akpem

This isn’t a book you’re reading. It’s a map. . . . Web Style Guide will provide you with path through your next project, and introduce you to ideas, concepts, and landmarks you’ll want to revisit.”—From the Foreword by Ethan Marcotte

Ethan Marcotte

An excellent primer for anyone working on the web. Horton and Lynch combine tried-and-true techniques with realistic examples to bring us a thorough, practical guide to today’s complex web projects.”—Sara Wachter-Boettcher, author of Design for Real Life and Content Everywhere

Sara Wachter-Boettcher

The Web Style Guide is an invaluable overview of the myriad moving parts of a web project and does an excellent job demonstrating how they fit together; it’s a must-read for anyone involved in building for the Web.”—Aaron Gustafson, author of Adaptive Web Design

Aaron Gustafson

An outstanding resource for understanding how to design usable and effective websites.”—Michael C. Zalot, DeVry University

Michael C. Zalot

With this new edition, the authors update the book to include important changes in the field of web building. This book will appeal to the professional web builder, the instructor, the scholar, and, of course, the student.”—Greg O’Toole, author of Sustainable Web Ecosystem Design

Greg O'Toole