What Would Google Do?: Reverse-Engineering the Fastest Growing Company in the History of the World

"Eye-opening, thought-provoking, and enlightening."

"An indispensable guide to the business logic of the networked era."

"A stimulating exercise in thinking really, really big."

What Would Google Do? is an indispensable manual for survival and success in today's internet-driven marketplace. By "reverse engineering the fastest growing company in the history of the world," author Jeff Jarvis, proprietor of Buzzmachine.co...