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Wheels to Fortune: The Life and Times of William Morris, Viscount Nuffield

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William Richard Morris, later Viscount Nuffield, set up business as a cycle agent and manufacturer in Oxford, in 1893, at the age of sixteen. He was, through sheer hard work, to go on to make the Morris-Oxford car and set up the famous car works at Cowley, where many other Morris designs were manufactured, becoming Britain’s largest motor manufacturer. This is an account of his life and of his vision: ‘the £100 car’, a car the public could afford to buy. Leasor tells of this unusual and det...