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When Ads Work: New Proof That Advertising Triggers Sales

By David M Jones
eBook
$87.99
By David M Jones
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The "accepted wisdom" in advertising is that ad campaigns are good for building brand recognition and good will, but not for immediate sales impact. "When Ads Work" argues the opposite - that well-planned and well-executed advertising campaigns can and should have an immediate impact on sales. Featuring numerous examples from recent ad campaigns, the new edition of this popular book is a model for any successful advertising research program. With a device he calls STAS (Short Term Advertisi...

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BusinessMarketing & SalesAdvertistingAdvertising - General & MiscellaneousAdvertising - Technique & Practice