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When They Say No

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When They Say No... Then What?

Richard Fenton and Andrea Waltz have been encouraging, coaching, and teaching people to intentionally go for no to get to "YES" for over two decades. Finally, in this long-awaited follow-up to their ground-breaking first book, they examine exactly what should happen when it comes to hearing "no" in sales.

• What should you think when you get it?

• What should you say when you get it?

• What should you do when you get it?


You have a relationship with the word "no" ...