Will the Real You Please Stand Up: Show Up, Be Authentic, and Prosper in Social Media

The acclaimed business strategist and media expert teaches you the secret to transforming a social media presence into a loyal and growing customer base.

Social media has radically changed the way people discover, compare, and buy products. Today, the companies and brands that succeed are the ones that can form meaningful, authentic relationships with their social media communities. The problem is figuring out how to cut through the noise to get your message across.

In Will the Real Yo...