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Win the Click, Win the Customer
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Every sale starts with a click. But capturing that click-and turning it into a loyal customer-takes more than luck. In Win the Click, Win the Customer, Jessica Frank reveals the digital strategies that drive real results in an online-first world.
Blending marketing psychology with proven tactics, this book shows you how to:
Craft irresistible headlines, ads, and calls-to-action.
Design customer journeys that turn browsers into buyers.
Master the metrics that matter in digital sales.
Use persuasi...