Winners

by Alastair Campbell

Overview

How do sportsmen excel, entrepreneurs thrive, or individuals achieve the ambitions? Is their ability to win innate? Or is the winning mindset something we can all develop?In the tradition of The Talent Code and The Power of Habit, Campbell draws on the wisdom of an astonishing array of talented people—from elite athletes to media mavens, from rulers of countries to rulers of global business empires.Alastair Campbell has conducted in-depth interviews and uses his own experience in politics and sport to get to the heart of success. He examines how winners tick. He considers how they build great teams. He analyzes how these people deal with unexpected setbacks and new challenges. He judges what the very different worlds of politics, business, and sport can learn from one another. And he sets out a blueprint for winning that we can all follow to achieve our goals.

Product Details

ISBN-13:	9781605988818
Publisher:	Pegasus Books
Publication date:	10/15/2015
Sold by:	SIMON & SCHUSTER
Format:	NOOK Book
Pages:	350
File size:	605 KB

About the Author

Alastair Campbell was the press secretary under Tony Blair and was his official spokesman and director of communications from 1994 to 2003. A graduate of Cambridge University, Campbell continued to act as an advisor to Mr. Blair and the Labor Party through the 2005 election campaign. Campbell is the author of The Blair Years. He lives in London.

Table of Contents

Introduction to the American Edition i

Introduction 1

Part 1 The Holy Trinity

1 Strategy 9

2 Leadership 45

3 Teamship 75

4 The Strategist: José Mourinho 109

5 The Leader: Anna Wintour 125

6 The Team Player: Edi Rama 141

Part 2 It's All in the Mind

7 The Right Mindset 157

8 The Extreme Mind 182

9 The Power of Visualisation 196

10 The Mind of an Unbeaten Winner: Floyd Mayweather 213

Part 3 Standing Out from the Crowd

11 Boldness 227

12 Innovation 243

13 Data 273

14 Turning Data into Bold Innovation: From Formula One to Narendra Modi 294

Part 4 Changing Setbacks into Advantages

15 Crisis Management 319

16 Resilience 349

17 The Winning Spirit of Australia 368

18 The Queen: A Very British Winner 387

Conclusion: The Art of Winning 405

Index 425

Editorial Reviews

08/31/2015
Campbell (The Blair Years), former Downing Street press secretary under Tony Blair, examines many aspects of winning in this enlightening book. He looks to successful figures from a variety of fields, including both politics and sports, deriving lessons from the strategies that winners employed to achieve their goals. Dividing the book into four parts, Campbell starts with a section dedicated to what he calls “the Holy Trinity” of success—strategy, leadership, and teamwork—and highlights those who excel in these areas. In the second section, he explores what makes for a winning mind-set, focusing mostly on top athletes. The third section concerns what Campbell identifies as the three key ingredients in getting ahead: bold thinking, innovation, and a reliance on facts rather than prejudices. He concludes with a look at the importance of resilience and the process of overcoming setbacks. Throughout, he profiles people who have achieved greatness using one or more of the concepts he describes, including Angela Merkel, Anna Wintour, Floyd Mayweather, and Queen Elizabeth II. Campbell’s informative and entertaining book offers a treasure trove of insights that are sure to increase the reader’s odds of achieving success. Agent: Ed Victor, Ed Victor Ltd. (U.K.). (Oct.)

Publishers Weekly

Great winners have taught Campbell an important lesson: 'You can always do better.' Excellent book.

Booklist

A fascinating front row seat.

Tina Brown

Surely a valuable source for scholars to scour for many years to come. One of the most compelling reads of history in the raw. A behind-the-scenes look at dramatic junctures in recent history.

The Los Angeles Times [praise for 'The Blair Years']

Beyond question the most important and revelatory book written so far about the inner workings of Blair’s government. By turns brilliant, combative, demotic and emotional.

The Washington Post [praise for 'The Blair Years']

Campbell was one of the architects behind Blair's meteoric praise. He knows a winner when he sees one. Just the right amount can provide the perfect cocktail for success.

USA Today

Beyond question the most important and revelatory book written so far about the inner workings of Blair's government. By turns brilliant, combative, demotic and emotional.

The Washington Post

A classic text of the you-are-there school of politics at work. Surely a valuable source for scholars to scour for many years to come. One of the most compelling reads of history in the raw. A behind-the-scenes look at dramatic junctures in recent history.

The Los Angeles Times

Great winners have taught Campbell an important lesson: 'You can always do better.' Excellent book.

Booklist

Campbell was one of the architects behind Blair's meteoric praise. He knows a winner when he sees one. Just the right amount can provide the perfect cocktail for success.

USA Today

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