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Winners and Losers: Entrepreneurial Lessons from 30,000 CEOs on How to Come Out on Top

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Struggling to be an entrepreneur? Forget what you know. Success is not about how to win . . . It's about how to lose.

With thousands of books and courses on entrepreneurship, why aren't there more successful entrepreneurs? The answer is simple-we have been teaching it all wrong. In Winners and Losers, award-winning speaker Don Schmincke uses research from his many anthropological expeditions across the world, scientific data, and his experience training over thirty thousand CEOs to uncover ...