Order History
Premium Membership & Rewards
Help Center / FAQ
Winning Across Global Markets: How Nokia Creates Strategic Advantage in a Fast-Changing World
Hardcover
$27.95
Premium Members save an extra 10% and all Members collect stamps to save with Rewards. 10 stamps = $5.Learn More
Select a store to view item availability.
Lessons for attaining global competitiveness, one market at a time, from international business giant Nokia
Winning Across Global Markets examines how 145-year-old Nokia grew from a paper mill in Finland to a multinational telecommunications leader. Why are Nokia's lessons critical for other companies and industries? While multinationals based in large countries benefit from inherent advantages--such as a home base that often accounts for 30 to 50 percent of their revenues--multinationals b...