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Winning the Reputation Game: Creating Stakeholder Value and Competitive Advantage
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Core strategies for creating a corporate reputation that will provide a competitive advantage in the marketplace: a back-to-basics approach.
What does a company have to do to be admired and respected? Why does Apple have a better reputation than, say, Samsung? In Winning the Reputation Game, Grahame Dowling explains. Companies' reputations do not derive from consultant-recommended campaigns to showcase efforts at corporate transparency, environmental sustainability, or social responsibility....