Winning the Social Media War: How Conservatives Can Fight Back, Reclaim the Narrative, and Turn the Tides Against the Left

by Alex Bruesewitz, Charlie Kirk (Foreword by)

Overview

Winning the Social Media War provides a playbook for conservatives to gain followers, influence, and affect public policy change in politics and on social media.

Winning the Social Media War outlines how conservatives in the United States ceded the culture war to the left and provides a playbook with techniques on how to effectively win back influence over the culture through the use of social media. Through novel interviews, independent research, and case studies of particular accounts and individuals, Alex Bruesewitz threads together conceptual and mechanical ways of engaging with and using social media for maximum impact and influence. Winning the Social Media War reveals why conservatives lose to the left on social media and provides a tool kit to turn the tide back toward conservatism. Whether you are seeking to advance your personal social media status or that of a candidate, organization, brand, or movement, you will benefit from the collective years of experience of influential conservative figures. This book is required reading for conservatives aiming to stand athwart history yelling, “Stop!” with the amplitude that people—and God-willing, the nation—can actually hear.

Product Details

ISBN-13:	9781642939101
Publisher:	Bombardier Books
Publication date:	04/26/2022
Pages:	304
Sales rank:	1,101,269
Product dimensions:	5.50(w) x 8.25(h) x 0.70(d)

About the Author

Alex Bruesewitz is a top conservative political consultant. He advises members of Congress, the Senate, former White House political appointees, and other influential conservative leaders on their public policy and political strategy needs. Since the founding of his consulting firm X Strategies four years ago, he has consulted dozens of political campaigns with a high success rate.

Table of Contents

Foreword 7

Chapter 1 Introduction - The Shift 13

Narrative Is Everything 13

What's at Stake? 24

Chapter 2 The Playbook 31

Be Bold 37

Study Your Brand 42

Be Coalition-Minded 47

Be Content-Focused 51

Be Quick, Reactive, and Topical 55

Build Out a Strong Network 56

Chapter 3 The Politicians and Candidates 58

The Politicians 62

Senator Rick Scott 64

Congresswaman Marjorie Taylor Greene 67

Congressman Lance Gooden 70

Congressman Ken Buck 73

Congressman Madison Cawthorn 78

Congressman August Pfluger 82

Congressman Byron Donalds 85

The Candidates 91

Joe Kent 92

Anna Paulina Luna 94

Catalina Lauf 101

Kimberly Klacik 104

Scherie Murray 106

The Guys Behind the Scenes 109

Brad Parscale 111

Matt Whitlock 115

Stephen Lawson 121

Stephen Moore 125

Chapter 4 The Movements 128

Education 132

Parkland and #MarchForOurLives 145

COVID-19 and the Lockdown Hysteria 157

The 2020 Big Tech, Democrat, and Media Coordination 161

It's Time to Move 163

Chapter 5 The Organizations 165

Be Online and Offline 167

Did I Mention Content? 169

Networking 101 176

It's Not about the Money, but Kinda 177

Chapter 6 The "Influencers" 178

Donald Trump Jr. 180

Charlie Kirk 184

Tomi Lahren 189

Chris and Dana Loesch 193

Dave Rubin 197

Sebastian Gorka 201

Camryn Kinsey 203

Ryan Fournier 207

CJ Pearson 210

Ryan Girdusky 213

Andrea Catsimatidis 216

Chapter 7 The Media 220

"Narrative is the way people relate to the news." 225

It's a Training Problem… 228

"I don't readily say that Facebook did this on purpose, but Facebook did this on purpose." 232

With a Pen and a Journal, Facing Down the World 237

Chapter 8 The Art of the Meme 242

Know Your Audience 249

Conservatism is about Mutual Support 251

If You're Not Laughing, You're Not Meme-ing 253

Chapter 9 Cancel culture 258

Chapter 10 Censorship 275

Freedom of Thought, Ya Know, as a Treat 278

Persona Non Grata 286

In Defense of Liberty 292

Chapter 11 The Future: Where do we go from here? 300

About the Author 303