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Winning the Story Wars: Why Those Who Tell (and Live) the Best Stories Will Rule the Future

By Jonah Sachs
eBook
$34.99
By Jonah Sachs
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Trying to get your message heard? Build an iconic brand?
Welcome to the battlefield.

The story wars are all around us. They are the struggle to be heard in a world of media noise and clamor. Today, most brand messages and mass appeals for causes are drowned out before they even reach us. But a few consistently break through the din, using the only tool that has ever moved minds and changed behavior—great stories.

With insights from mythology, advertising history, evolutionary biology, and psyc...

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